The show premieres on Monday 7th April at 6pm, where you can meet the designer behind the collection, Michael Waterman, who will be taking us through some of his fabulous designs.
In the meantime, see the interview below....
I fell into the jewellery world over 25 years ago and have always been known for creating cutting edge designs. Loverocks is my latest inception, aimed at discerning women who love contemporary jewellery and want something which makes them feel special. There has been an influx of cheap, throw-away jewellery aimed at a very young crowd - today's woman is looking for great design but also wants something that will become a timeless classic.
I draw on inspiration from the Hollywood Era, the kitsch 50s and also from my many years in the industry watching the trends change and then repeat themselves. I love seeing the process of how lots of dull metal pieces and components get transformed into a stunning, sparkling creation which then gets worn and admired. It's always fun creating and finding something new, and it's also great to see customers try on our lovely jewellery and see how it adds that spectacular finishing touch.
How do you feel about coming to QVC UK?
I have been doing shows with my Loverocks collection in Japan and China and I have had such an amazing reaction, with many sell-out shows. So it's very exciting coming to QVC UK in my home town and having an opportunity to show the collection here. The QVC customer seems very savvy and the great thing about TV is that you can show the jewellery in detail and point out its unique features, and even add a few styling tips!
What pieces are you excited for our customers to see?
We have a big selection to show but I really love the stretch buckle bracelet, which has that chic, elegant Hollywood feeling but is still easy and fun to wear! It's the kind of thing you see and just have to have.
We also have a lovely contemporary heart-shaped ring with a soft wave-effect that is simple, modern and very effective.